Article marketing is simply the art of writing articles and submitting them to article directories on the internet where they are bound to get adequate exposure. The major purpose of article marketing is to get targeted traffic to your site. One of the great things about article marketing is its simplicity. You only have to write articles, submit them and expect to get traffic to your blog. Then of course, there are other factors to consider, such as utilizing the right keywords or key phrases and converting visitors to your blog to loyal readers/customers.
Why Use Article Marketing?
It is a very effective way to drive traffic to your blog, especially if you are promoting your own products and/or services. For example, if you have a review on your blog about an anti-wrinkle cream, and you know for a fact that you convert 1 in 50 visitors to your blog. So, if you can create and submit more articles, making a daily sale will be a piece of cake. If you work with companies that offer recurring commissions on each product that is purchased, this means that you can count on getting commissions for a really long time.
When you are new to all of this, you may find it quite hard to build traffic or guest post, but article marketing is one of the easiest ways to get visitors to your blog.
4-Step Procedure to Making Article Marketing Work for You
Article marketing is a process that will work for you – that is, if you are ready to work really hard. Even if you are completely new to article marketing, if you work hard, you can count on succeeding. The process of article marketing is quite simple, as you are about to learn.
Start by writing a short article around 300 to 400 words. Ensure that you go straight to the heart of the matter. When you start with short length articles, you will be able to write as many articles as possible. With the passage of time, your writing will improve, and you will be able to write lengthy articles within a short frame of time.
Do not try to be a perfectionist when writing your articles, as it may slow you down, just use correct spelling and simple grammar structure, and you will be good to go. As long as your articles are approved and they are of great quality, then you are doing just fine.
You may also need to find out more about keywords and key phrases, and how you can use them in your articles. Keywords are very important for search engine optimization (SEO). If you strategically include keywords into your articles, your target audiences will be able to find you faster among the sea of article submitted to article directories.
After writing your articles, submit it to well known article directories like EzineArticles, or other considerably popular directories. Most bloggers claim that they get the best results from EzineArticles, maybe it is because this directory has been around for a really long time, and it is visited by over 20 million people every day.
On EzineArticles, each article is read and approved by human editors, and these editors are increasing their standards on a daily basis – this is why Google loves them. As soon as your article goes live, you will start to get traffic to your website or blog. The traffic may not be much at first, but if you keep writing and submitting articles, this will lead to more traffic. As you continue to write, you will notice that you are getting faster and better.
If you are an online marketer, the most important thing you must do is to convert your traffic. Converting them could be anything from getting them to sign up for a product or service, become a subscriber, buy an affiliate product or even buy your consulting services. You will need to ensure that you figure out exactly what your visitors like or do not like.
The best way you can do this is take a few minutes of your time to look at how your blog is set up. Identify possible problems, then go on to educate the visitor on what will work for them and what they should stay away from. Then, make a recommendation.
If you are an affiliate marketer, it is always better for you to promote products/and or services that you have actually used yourself. For example, if you promote a beauty product such as certain cosmetics, your visitors may be more willing to purchase the product if they see a picture of you wearing the product and it looks fetching on you. Think about it, why purchase a product from someone who obviously doesn’t have a clue as to how the product works? Choose a product that you truly like, and never underestimate the power of honesty.
Once you clearly understand what you want to do with your traffic, then it is very easy for you to get started. Simply sign-up with a well known article directory, and you start writing and submitting your articles.
You need to remember that this is not overnight process. You will need to tell yourself to be consistent and have a simple routine. You can see good results within one year if you can stick to writing and submitting 3 to 5 articles each day.
The sad truth is that a lot of people fail online; this is simply because they want overnight success. The only place where SUCCESS comes before WORK is in the dictionary. You can expect success when you have put in the work. Successful bloggers always recommend that you find what you are really passionate about prior to starting your blog, that way, you will always have some sort of motivation to keep you going.